If you look at where those RTs are coming from, chances are, they are coming from Triberr, a beta, invite-only social media company.
Triberr wants you to join "tribes" to expand your social media reach. The purpose of these tribes is to share each other's links thereby gaining new "eyeballs" (followers/readers) for your content. By joining tribes and sharing links (most seem to be using the automated setting, but you can select manual sharing) you then target your followers who would theoretically click on the links Tweeted by you, their "trusted friend," because you are endorsing that content.
Except that isn't what I've seen. What I've seen is tribe members filling their Twitter streams with links they haven't read so that they can spam all their followers who are then guaranteed NEVER to read those links. Triberr members don't explain why they are retweeting the links, in fact, they completely step out of the engagement process althogether and put themselves in jeopardy of annoying followers into unfollowing them. Great way to build community, right?
I took my thoughts about Triberr to Facebook and Twitter over the weekend and quickly learned that I wasn't the only one annoyed by this concept. Here is just some of the feedback I received:
@mommasgonecity I couldn't figure out WHY all of my friends were posting links incessantly. And then I realized that it was @triberr
@veepveep I found myself unfriending people using Triberr because I was seeing the same copy paste giveaway post four times!
@jencrutch I've unfollowed a few and had frank discussions w/ others who are using it but I don't want to quit them. Hate it.
@corrinrenee Word. RT @citymama: Please stop with the @triberr. I am not reading your RTs. Build relationships, don't spam.
@CountessMo Word. It's killing Twitter. RT @citymama: Please stop with the @triberr. I am not reading your RTs. Build relationships, don't spam.
@mommyniri I tried it for a while but felt like I was spamming my followers
But the best three-word summary of Triberr came from my Facebook pal Scott who deemed it:
Inauthentic meets un-fluential.
A thousand times, yes! Not only is spamming Twitter followers with links you haven't read "inauthentic, but automating the process immediately makes you "un-fluential."
I've seen people retweeting links in languages I know they don't understand. I've seen people retweeting links that I don't think they'd support if they read them. I've seen 10, 20, 30 tweets in a row that are nothing but links from folks who used to post interesting content—that's why I followed them in the first place. Triberr could have written the playbook on how NOT to build community in social media.
In the midst of our Twitter discussion, Dino Dogan, one of the founders of Triberr, chimed in with this tweet:
Recommendation. Tribe up with ppl who you'd RT even if they didn't RT
That is the problem right there, Dino. And I let him know:
@dino_dogan that's not how I "do" social media. I don't RT at will. I RT things ive actually read+ usu comment as to why.
Triberr is not for everyone.
No. No, it is not. And it shouldn't be for anyone who values the "social" in social media.
There is no short cut to building your social media community, and there shouldn't be. Relationships matter, in fact, they come first. And they take time to cultivate. You have to enjoy networking. You have to build trust. You have to actually LIKE being social. You can't fake it, and so far that is what Triberr is in danger of creating: tribes full of fake, inauthentic people, who are doing it wrong.
At least we know where to find them.
Selfish Mom on "How To Lose Friends And Stop Influencing People With Triberr" (see Dino Dogan's comments there)