I'm not what you would call a regular spa-goer. Whenever I get a fancy-pants facial or (more infrequently) massage at a real spa, I'm always a little unsteady when entering those quiet and serene spaces (Am I going to do it wrong?) and I never remember to plan enough time to use the "extra amenities" like hot or cold whirpool baths, steam rooms, saunas, or even the showers and free toiletries. (Which Burke-Williams offers.) I have to admit, it is kinda awesome to slather on as much lotion as you like, use all the Q-tips you want, and then follow it all up with a swish of free mouthwash. If I do get facials, they tend to be in more "casual" places, like at my gym or where I get my nails done. Not always ideal, but I admit—it's less intimidating.
But recently I was invited by the Ace Agency to check out my local Burke-Williams spa as part of a pre-Mother's Day experience (two locations in the Bay Area), and I can say, without reservations, that any woman, mom or no, would love to receive the gift of a relaxing spa treatment, or better, an entire spa day.
One thing I am big on is customer service, and one thing that turns me off about some spas, (especially the fancy spa chain where I live in Silicon Valley) is that when you call to make a appointment, the people on the phone act like they can't be bothered. When you arrive, it's more of the same. It's haughty with a side of serious 'tude. No, thank you. At Burke-Williams (San Francisco location), everyone I spoke with—from the appointment schedulers to the staff in person—was warm and welcoming. This alone ensures that I will be a repeat customer.